E042 - Understanding Behavior Change to Drive Success with Kurt Nelson

As with any business, success results from the behavioral changes that can be made by those who work in it. Whether you're working in a service, manufacturing, or retail industry, changing behavior can lead to increased sales, customer satisfaction, and productivity. In order to make the most of these behavioral changes, managers must clearly understand what motivates people and how to push them to make these changes.
 
One of the best ways is to identify the individual desires of the employees and what they think about themselves. Know and put them in teams according to their natural gifts and motivate them to express their potential. Learn more insights on how you can harness the power of behavioral science to drive the desired change you want to see in your business. Kurt Nelson joins us to share expert tips.
 
Kurt is a sought-after consultant, speaker, and recognized leader in human motivation and behavior change. For over 20 years, Kurt has worked with global companies to apply behavioral science principles to drive change in their organizations. He is the founder and president of The Lantern Group, a behavioral change and communication agency. He also is the co-founder, with Tim Houlihan, of the Behavioral Grooves podcast, where they interview leading academic and business executives from around the world and explore how they apply behavioral science to their work and lives. All his work focuses on understanding ways to influence how people behave positively. Kurt has his MBA from the University of Iowa and his Ph.D. in Industrial/Organizational Psychology from Capella University.

In this podcast episode, we talk about how to motivate yourself and, more importantly, how to motivate your employees and colleagues.

Key Highlights from the Show
[00:01] Episode intro and a quick bio of the guest, Kurt Nelson
[01:31] You have to be responsible for the person you want to be
[02:34] A bit about Kurt and how he got into behavioral change
[13:58] What is behavior, and how is it developed?
[15:38] Is it possible to change something you do unconsciously?
[18:36] Changing your eating habits to achieve your diet goals
[22:44] The limits of willpower and how we can reframe our lives to not rely on willpower
[31:57] Best ways to trigger the start of behavior you want
[34:27] How to instill the ownership mentality in your employees
[41:25] Kurt’s views on doing employee motivation package surveys using your employees
[45:19] What Kurt has witnessed people not doing right to create a behavioral change they want
[49:12] The one thing Kurt wishes to have put more resources into when starting his entrepreneurship journey
[50:13] Best ways to reach out and connect with Kurt Nelson

Notable Quotes

• A behavior is taking one step forward and using it to move toward some result. [04:15]
• Willpower will stop you from doing something. But removing the temptation is much easier and more effective. [21:27]
• Willpower is like a muscle because if you start working on it and training it over time, you can build its strength. [23:47]
• Often times we use extrinsic rewards in order to jumpstart intrinsic motivation. [32:18]

Connect with Kurt Nelson
Website: https://lanterngroup.com/
LinkedIn: https://www.linkedin.com/in/kurtwnelson/
Twitter: https://twitter.com/WhatMotivates

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