June 2, 2022

E04 - Why We All Need To Get Better at Selling with Margo Aaron

E04 - Why We All Need To Get Better at Selling with Margo Aaron

Buyers are skeptical when searching for products, services, and information online. You need to build trust through solid brand messaging and content to stand out and make a lasting impact. However, sometimes it becomes harder and harder to stand out in the crowd--so why not get better at copy by following the advice from Margo Aaron in this episode?

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA, where she won the prestigious Walker Award. She was a psychological researcher, and then she accidentally landed as a Marketer. Now she is a writer who created “The Copy Workshop” and a Co-host: Hillary and Margo Yell at Websites. She was also named one of the "Top 100 Websites for Writers" by The Write Life and "One of the 100 Best Sites for Solopreneurs" by One Woman Shop. She helps people to build trust and stand out online.

During this episode, you will learn about;
[00:00]
Episode intro and a quick bio of the guest; Margo Aaron
[01:55] Who Margo Aaron is and what she does in her space
[04:53] The different personalities in social interactions
[08:57] A lot of people do not know how to dissect the correct information
[10:30] What can you do for your information to stand out in the crowded world
[13:03] What it means to “write a copy.”
[18:40] How you can build trust online
[22:08] The irony with your colleagues when starting a business as a medical doctor
[25:38] A bit about Margo’s copywriting workshop with Seth Godin
[30:00] How she effectively converted the workshop to one that generates value
[35:39] What it takes to be good at copy
[37:28] Commit to the creative process
[42:55] How to find your natural voice without imitating others
[49:26] Things she wishes to have spent a lot of resources in the earlier stages of her journey
[51:39] How you can reach out and connect with Margo

Notable Quotes 

  • Treat your people with the utmost respect to stand out in the crowded and busy internet world. Don’t lie to them or sensationalize them. Tell them the simplified truth of what’s happening or what you sell them. [10:33]
  • The first step of building trust is keenly focusing on your audience and what you tell them. [19:00]
  • When starting a business, one of the greatest fears for doctors is what their colleagues say. This fear keeps them from going out and making an impact. [21:38]
  • Part of what it takes to be good at copy is failing a lot.  Failures teach invaluable lessons about what it takes to stay in the game. [35:39]
  • Perfectionism is not bad when applied to the right things, such as from places that demand quality. [40:35]

 

Resources Mentioned

  1. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink: https://www.amazon.com/gp/product/B0087GJ8KM/.
  2. Seth Godin: https://www.linkedin.com/in/sethgodin/
  3. The Copy Workshop: https://www.akimbo.com/thecopyworkshop
  4. Akimbo: https://www.akimbo.com/

 

Connect With Margo Aaron

Website: https://www.thatseemsimportant.com/
Medium: https://medium.com/@margoaaron
LinkedIn: https://www.linkedin.com/in/margoaaron
Twitter: https://twitter.com/margoaaron