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Feb. 15, 2023

E039 - What You Need to Know to Excel as a Podcaster with Dave Jackson

E039 - What You Need to Know to Excel as a Podcaster with Dave Jackson

A podcast is an audio or video recording of a talk show, interview, lecture, or personal narration. The term "podcast" was coined by Ben Schott in 2004. The diverse uses of podcasts are endless and can be applied to any field. From education to entertainment, podcasts have become a popular medium for sharing information and opinions with the world. You can use podcasts to convey your thoughts, ideas, or opinions on a particular topic. You can also use them to inform people about your interests and expertise. There are many ways in which you can make money with a podcast, such as advertising revenue from sponsorships or advertisements and selling subscriptions to your audience. Join this conversation with Dave and learn more about the power of podcasting.

Dave Jackson is an Award-Winning Hall of Fame Podcasters who launched the School of Podcasting in 2005. He is a featured/Keynote speaker, author, and podcast consultant. The School of Podcasting features online courses, group coaching, and a safe and supportive community where you can plan, launch and grow your podcast. 

In this podcast episode, we will talk about podcasting, who it is for, and how to be successful while keeping it fun.

Key Highlights from the Show 

[00:01] Episode intro and a quick bio of the guest, Dave Jackson
[01:32] Dave's backstory and how he got into what he does
[04:13] Should anyone start a new podcast today?
[08:41] Industries where a podcast is a good marketing tool
[13:20] Dave’s advice to all podcasters
[21:53] Know your audience well
[23:04] Is it recommended to go back and redo your first episodes?
[26:43] Lessons Dave has learned over the years about podcasting
[29:22] Common mistakes that podcasters make
[31:10] You have to promote your podcast
[33:39] The one thing Dave wishes to have put more resources into when starting his entrepreneurship journey
[37:40] Best places to reach out and connect with Dave Jackson

Notable Quotes 

  • The podcast is yours, so you can do whatever you want. However, do not dwell on telling stories because no one cares. [24:34]
  • In podcasting, be prepared to pivot in a way because change is always inevitable. [27:08]
  • Podcasting is not always about news and education. We need to be entertaining. So you don’t have to write a script. But if you have to, throw grammar out of the window because we don’t talk the way we write. [28:55]
  • There’s nothing worse than listening to someone read a script on a podcast, and sound like they are bored. [29:22]
  • Your podcast is a recipe, not a statute. [36:47]

Connect With Dave Jackson

Website: https://schoolofpodcasting.com/
Twitter: https://twitter.com/learntopodcast
YouTube: https://www.youtube.com/@DavidJackson

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